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TikTok drops second season of ‘In The Mix’ podcast

Four new episodes feature interviews with musicians Bebe Rexha, Lykke Li, Malcolm Todd and Josh Groban, along with returning host Jack Coyne of Trackstar.

YouTube tests new fan engagement option for musicians

The feature, now in beta, allows music creators to share exclusive content with the top 1% of their channel’s audience.

YouTube adds conversational custom feed generation

The update reflects the way people interact with AI chatbots and aligns with a more casual discovery style.

Instagram engagement rates provide insight into reach

Platform Chief Adam Mosseri shared pointers on how to understand key metrics when it comes to improving post performance and building an audience.

LinkedIn offers guidance on B2B product launches

Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.

YouTube highlights creators vying for Emmy nominations

The platform spotlighted six shows including “Hot Ones” from Sean Evans and “SubwayTakes” from Kareem Rahma as it chases Primetime Emmy consideration.

Instagram tests interests display on user profiles

The option is similar to a previously tested “Picks” function and could potentially influence how the algorithm chooses content.

Google integrates Demand Gen and Display Network

The move allows advertisers to use both options to reach different audiences within one unified environment.

YouTube updates unique reach calculation, adds music for still image posts

The updated metric aims to better account for CTV, which often has multiple viewers per session. 

X looks to improve incentives for original creators

The move could help the platform clean up the data streams that power its AI projects. 

LinkedIn shares video creation tips based on platform trends

New recommendations address posting frequency and video content.

Meta launches new group-focused Forum app

The app separates Facebook Group activity into its own platform. 

TikTok announces expanded partnership with Universal Music Group

The deal will help facilitate discovery for artists in the app. 

LinkedIn wants to limit the reach of AI-generated content

The company is implementing measures to limit the rise of AI slop while simultaneously rolling out more ways to incorporate the tech.

SpaceX filing provides insight into X, Grok and xAI

The new document, published ahead of a planned initial public offering, outlines revenue and user activity and gives a look at Elon Musk’s broader plans.

LinkedIn expands access to Crosscheck AI

The platform is rolling out its AI comparison tool to U.S. users in May, and will offer the feature more widely in the coming months.

TikTok partners with Paul McCartney for album launch

The former member of The Beatles will release “The Boys of Dungeon Lane” alongside a premiere event on TikTok Live that will feature a Q&A session.

Report looks at how LinkedIn is dominating B2B queries in AI chatbots

A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

LinkedIn expands ad performance verification

An extended partnership with DoubleVerify will offer post-bid assurance, allowing brands to understand where and how ads are delivered.

X tells App Store users it’s “better than Threads”

A screenshot showed the cheeky tagline in a listing that was promoted to people specifically searching for the Meta-owned discussion platform.

Snapchat offers unified optimization approach to app marketers

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

Google unveils AI-powered ad updates at I/O 2026

On the second day of its conference, the company shared specifics about brand mentions in AI responses and offered additional tools and data insights.

YouTube adds new AI remix feature to Shorts

The updated tool allows users to generate alternate versions of videos using the company’s Omni AI image generation tools.

TikTok highlights value of app for SMBs

TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

Reddit introduces updated options for advertisers

As the platform continues to grow, it is expanding access to its artificial intelligence-guided campaigns and testing new first-party attribution reporting.